Is the San Antonio economy starting to recover?

25 03 2009

I’ve seen a few clues that the San Antonio economy may be starting to recover.  Could it be true?  I’m no economic wizard, so don’t hold a gun to my head to make any promises.  But I do know that economic health greatly rests upon consumer confidence.  When people aren’t buying, the economy suffers.  It’s that simple. 

I have a close friend who works in the San Antonio real estate market.  She’s actually the buyer’s agent for one of the top producing real estate agents in San Antonio, Judy Dalyrample (an extremely nice woman, if you need an agent!).  Their office sold over $50 million dollars in homes and land in a single year when the market was at it’s peak.  That’s pretty darned impressive.

My friend has been telling me stories over the past few months about the suffering of the real estate market in San Antonio, from a real estate agent’s perspective.  Her tales included a wave agents quitting the business–agents with short careers as well as long timers who had been in for 15+ years.  I also heard about builders and developers who had laid off mass amounts of staff.  And the most telling story, I think, was the fact that my friend who basically shows all of the homes to the buyers of one of the busiest agents in town, didn’t have a whole lot to do.  She’d gotten so desperate to make a few extra bucks that she was even showing rental properties–something usually done only by agents just getting into the business since the most they usually make is $50. 

Needless to say, things were sounding pretty dire.  No surprise, though, I guess in light of the whole economic crisis.

But I was having lunch with my friend a couple of days ago and she told me that she’s all of the sudden gotten very busy!  This was  a surprise.  I did some digging, just to uncover whether this might just be a fluke.  Maybe she was showing a lot of houses and not selling.  Or maybe there was something else underlying that wasn’t necessarily a sign of a sprouting economy.

But low and behold, she revealed that she has had a sudden rash of buyers over the past month, with several homes under contract, and it looks like more coming in the future.

This was awesome news.  I honestly believe that nature and life has a way of balancing things out when they need to be balanced.  It’s a well studied phenomenon of which scientists have long been aware.  Overgrown forests are suddenly besieged with forest fire which destroys in the short term and makes room for new growth over the long term.  Disease, drought and famine will balance out the animal kingdom in the face of overpopulation.  And when financial markets are booming, something always seems to come along to level the playing field. 

We’re probably not completely through the economic crisis.  But I certainly hope that relief is in sight and that signs of a reawakening real estate market might be a predictor of good things to come.

And for what it’s worth, I went out to eat last Saturday night and was surprised to wait over two hours for a table.  It was insane.  I’ve never seen such a massive amount of people waiting to eat at a restaurant.  So there are obviously some people who are still spending on frivolous things like going out to eat.  Maybe things are starting to bounce back?  Possibly the stimulus package is starting to work? 

I certainly hope so.

What do you think?  Have you seen any signs that the economy might be starting to recover?  Are you still spending?  Or are you saving and waiting for a sure sign of recovery?

by Tracy Marlowe





Cameron-Brooks is the best military recruiting agency EVER!

20 03 2009

cblogoc-small2Okay, so maybe I’m a little partial to Cameron-Brooks because they are my client.  A former colleague used to tease me because I always “drank my clients’ Kool-Aid” and I was always more than happy to stand up on my soap box and sing their praises.  But I find that one of the largest benefits to owning my own company is being able to be selective about who I work with.  I won’t sell something I don’t believe in.  And I won’t work with somebody I don’t like.  Life is just way too short for that.

And who would you rather have working on your behalf to promote your company?  Someone who is doing so because they really like you and believe in what you’re selling?  Or someone who is just doing it because it’s their job?

I think you know the answer!

Anyway, back to Cameron-Brooks.  They’re not a large company.  They’re family owned and operated and they are located in the Texas Hill Country, because they love it there and since they can do their work from anywhere, why not do it somewhere that you love?!

But the thing that gets me all a-twitter about Cameron-Brooks is that I don’t think I have ever met a company where the people who work there are so passionate about the work that they are doing.  I have actually interviewed about half of the people in the company, from the top all the way down, and every single person I spoke with there is so incredibly invested in the job that they do everyday. 

What the company does, just so you know, is they work with officers who are considering transitioning from the military to the business world.   They help them to figure out whether or not it’s a good move for them, the things they need to consider, let them know what options they have.  And then, if together they determine that a career in Corporate America would be a good fit, they work with them to prepare for the transition, and then they match them up with the companies who will best help them to obtain their personal and professional goals, including many of America’s top companies. 

The crazy thing is that there are other recruiting firms out there who work solely on commission.  They talk a good talk, but truthfully, their sole pupose is to get that officer to leave the military and then to find some job that they can place them in.  They are looking out for their OWN interest rather than that of the officer.  Because they just want to make the placement and earn the commission. 

Cameron-Brooks, on the otherhand, honestly cares about helping officers to make the best decision for themselves and their family.  First off, many of the Cameron-Brooks‘ employees are former officers themselves, so they have a strong respect and understanding of the military.  So they would NEVER even consider influencing someone to leave the military when staying in may be a better option for them.  I think that’s so stellar. 

Second, they take the time to really, personally, get to know the officers.  They find out what is important to them.  What makes them tick.  What will make them happy in the long run as well as what would be in the best interest of their families.  They care.  Seriously.  I know that every company you’ve ever met says that same thing.  But these people actually do!  It’s really amazing.

Then, they will do whatever it takes to get that officer totally prepared to kick butt at their interviews and to find that officer the best possible companies with whom to interview.  I’ve seen them in action, calling companies and telling them about awesome candidates that they have and getting them all revved up to meet them. 

And they even help the candidates AFTER they have placed them.  At any time, their alumni can call them up and ask for career advice, how to negotiate for a raise, how to interview for a promotion, etc.  They truly value the relationships that they have with everyone they touch.  Whether they choose to go with Cameron-Brooks or not.

There are also several other recruiting firms out there who have basically copied the Cameron-Brooks model.  You can look at their websites and they have basically copied and pasted the verbiage almost verbatim.  I guess that’s a big compliment to Cameron-Brooks, but still its annoying to me when I see that these companies have only 1-3 years of experience compared to Cameron-Brooks‘ 40+ years.  So I hardly believe that they have firm ground upon which to make their claims.

I think the most telling thing of all about Cameron-Brooks is their staff.  They have the most professional, friendly, intelligent and incredible staff that I’ve ever met.  And these people never leave!  They have NO turnover at their company.  That tells me that they know what they’re doing–finding people careers that truly fit them and that they’ll enjoy for the life of their career!  To me, nothing is more telling than that. 

Okay, I’ll get off of my soap box now.  I just really love this client (as if you can’t tell) and really love working with them.  They give me the warm fuzzies everytime I have an interaction with them, which is great! 

Oh, and if you’re a JMO reading this, call this company!  I promise, you’ll be glad you did.

And to anyone else out there who owns or runs a company, you could seriously learn from Cameron-Brooks

First, believe in what you’re doing.  You won’t be successful if you don’t.  Hire people who share that passion.  Again, it’s key to your success.  And make certain that the people you serve, whether selling them a procuct or servicing them, know that you have this passion.  Even your vendors!  Anyone your company touches.  Because down the line, they’ll be your strongest advocate.

Okay, my rant is over!  Any thoughts?

by Tracy Marlowe





What’s your website’s Alexa ranking?

11 03 2009

Ever wondered where your website stands in comparison to your competition? 

It’s fairly easy to find out.  Just go to the website www.alexa.com.  Alexa provides website information–the most informative being what your website’s ranking is on the WWW. 

Just enter your website address into the search field at the top and, presto, the search results come up.  Ideally with you on top. 

Below the home page title and description is your ranking (where your site ranks in comparison to ALL of the sites on the internet) and then a link to your site’s information.  You can click here for more detailed information.

The mort interesting thing is to make a note of your ranking, then do a search for your competitor’s sites and see where you rank in comparison.

If you’re ranking number is lower than their’s, kudos to you for putting together a good SEO strategy or at least being one step ahead of the competition.

If your number was higher (meaning your rank was lower; i.e. Google is ranked #1, Yahoo #2, etc.  You get the idea.), then it may be time to put together a strategy to improve your website’s performance on the search engines.

One word of caution.  Be wary of contracting with a firm that promises you “top three results on Google” or “first page of Google” within XX amount of days.  You pay and they get you there.  This generally involves a monthly fee with pay-per-click ads that will definitely get you found on the web, but you will continue to pay, and pay, and pay if you want to maintain those results.

The better idea is to search engine optimize your website so that it captures traffic organically. People actually click on the organic results BEFORE they rely on pay-per-click anyway.  So that’s ideally where you want to be.

The company you use should talk with you about a strategy that includes keyword discovery to find out what your market is searching to get to your site or your competitor’s sites.  Optimizing the content on your site to capture that traffic and optimizing the backend data on your site so that titles, descriptions, urls, meta-data, etc. are all working together to get you found. 

Anyone promising overnight success you should be weary of.  Although, at Creative Noggin we will often utlizing a temporary pay-per-click strategy just to ramp up your traffic while we are optimizing the site so that we can capture organic traffic.  This does take a little bit of time so it’s nice to have both of those working together.

So check out www.alexa.com and see where you stand!  Who knows.  Maybe you’re giving Google a run for their money!





Creative Noggin Rules Google!

6 03 2009

Okay, so maybe Creative Noggin has NOT been named CEO and God of Google.  This, we must admit, is true.

But it was not too long ago that, if you searched the term “Creative Noggin” on Google, our firm, San Antonio’s very own Creative Noggin, only occupied one of the ten slots on Google’s first page of results.

Today???  We occupy all ten.

Now THAT is what you call SEO. 

We’ve been working hard and learning all we can about SEO and have been putting it into place for ourselves, whenever we’ve had time, between working on SEO for our clients.  And we’re so proud to see that it’s working. 

Just wait!  I can’t wait until we occupy all ten of the second page!

Just give me a little more time…

by Tracy Marlowe