Comments on: What is a virtual advertising agency anyway? http://blog.creativenoggin.com/2009/12/02/what-is-a-virtual-advertising-agency-anyway/ A blog from award winning San Antonio Branding, Advertising and Marketing Agency--Creative Noggin Tue, 13 Jul 2010 19:00:31 +0000 hourly 1 http://wordpress.com/ By: Alex Hendler http://blog.creativenoggin.com/2009/12/02/what-is-a-virtual-advertising-agency-anyway/#comment-227 Alex Hendler Tue, 13 Jul 2010 19:00:31 +0000 http://blog.creativenoggin.com/?p=479#comment-227 I'm adding an "amen" as well from another big agency defector. Good luck, Andrew & Tracy. Maybe someday we'll have to set up a 'virtual' holding company to own all of our virtual agencies! I’m adding an “amen” as well from another big agency defector. Good luck, Andrew & Tracy. Maybe someday we’ll have to set up a ‘virtual’ holding company to own all of our virtual agencies!

]]> By: Andrew Short http://blog.creativenoggin.com/2009/12/02/what-is-a-virtual-advertising-agency-anyway/#comment-187 Andrew Short Mon, 18 Jan 2010 16:05:49 +0000 http://blog.creativenoggin.com/?p=479#comment-187 Thanks Tracy, great to hear from you. We will indeed keep in touch and let you know how it all unfolds. I think there is a great opportunity to compare practice and send articles associated with this business model between us. There have been some recent articles written by procurement officers that the traditional agency model is out dated, over priced with many grey areas that need to be transparent. I think the world of traditional advertising is now changing and it feels good to be part of the change that will offer clients a better deal, better creativity and value for money. I agree, I have never enjoyed my work more than I do now and I know that rubs off onto the work that you present to clients and they want to be part of that 'fun' culture. Keep in touch Kind regards Andrew Thanks Tracy, great to hear from you. We will indeed keep in touch and let you know how it all unfolds. I think there is a great opportunity to compare practice and send articles associated with this business model between us.

There have been some recent articles written by procurement officers that the traditional agency model is out dated, over priced with many grey areas that need to be transparent. I think the world of traditional advertising is now changing and it feels good to be part of the change that will offer clients a better deal, better creativity and value for money.

I agree, I have never enjoyed my work more than I do now and I know that rubs off onto the work that you present to clients and they want to be part of that ‘fun’ culture.

Keep in touch

Kind regards
Andrew

]]> By: tracymarlowe http://blog.creativenoggin.com/2009/12/02/what-is-a-virtual-advertising-agency-anyway/#comment-186 tracymarlowe Thu, 14 Jan 2010 15:09:12 +0000 http://blog.creativenoggin.com/?p=479#comment-186 Thanks for your comment Andrew. It's great to hear from another big agency defector who has seen the light, so to speak, and honed their focus in order to give clients more of what they want (great creative, streamlined systems, killer service) and less of what they don't want (high overhead, billing that makes them feel "nickled and dimed"--as many new clients have told me, cumbersome processes). I have to say that the greatest thing of all about this model for me is that I'm really enjoying my work like I haven't in years. I love the people I work with, our clients are great and really "get it" and we're getting better work done for our clients, which is truly what this is all about. I love this article about virtual agencies and the comparison they make to the "Hollywood model." <a href="http://www.allbusiness.com/marketing-advertising/advertising/595948-1.html" rel="nofollow">http://www.allbusiness.com/marketing-advertising/advertising/595948-1.html</a> Please stay in touch and keep us abreast of your success! Tracy Thanks for your comment Andrew. It’s great to hear from another big agency defector who has seen the light, so to speak, and honed their focus in order to give clients more of what they want (great creative, streamlined systems, killer service) and less of what they don’t want (high overhead, billing that makes them feel “nickled and dimed”–as many new clients have told me, cumbersome processes).

I have to say that the greatest thing of all about this model for me is that I’m really enjoying my work like I haven’t in years. I love the people I work with, our clients are great and really “get it” and we’re getting better work done for our clients, which is truly what this is all about.

I love this article about virtual agencies and the comparison they make to the “Hollywood model.” http://www.allbusiness.com/marketing-advertising/advertising/595948-1.html

Please stay in touch and keep us abreast of your success!

Tracy

]]> By: Andrew Short http://blog.creativenoggin.com/2009/12/02/what-is-a-virtual-advertising-agency-anyway/#comment-185 Andrew Short Thu, 14 Jan 2010 12:51:36 +0000 http://blog.creativenoggin.com/?p=479#comment-185 Hi Tracy. I read with great interest your article about the benefits of a virtual advertising agency and I'm always impressed to hear so many success stories over in the US with how this business model is widely accepted and used. We recently set up a 'virtual' advertising agency in the UK called The Drew Agency. We specialise in consumer health and healthcare brands. Like you guys, we worked for many of the large ad agencies in the UK, US & Europe during our time but realised that no-one was offering this 'virtual' service here in the UK, so, after 12 months of research and setting up systems and support services in all the sectors that an ad agency needs, we launched The Drew Agency in October 2009. It is still early days and we're not on the same level as the likes of Ogilvy that we used to work for but interest is growing. As you know it's a sound business platform that offers clients the best that the industry can offer but without the overheads and debilitating contracts associated with large advertising agencies of yester-year. It would be interesting to compare notes and generally have a chat regarding virtual advertising, so please feel free to get in touch. We look forward to hearing from you in the near future. Kind Regards Andrew Short Founder & Creative Director The Drew Agency Ltd Hi Tracy. I read with great interest your article about the benefits of a virtual advertising agency and I’m always impressed to hear so many success stories over in the US with how this business model is widely accepted and used.

We recently set up a ‘virtual’ advertising agency in the UK called The Drew Agency. We specialise in consumer health and healthcare brands. Like you guys, we worked for many of the large ad agencies in the UK, US & Europe during our time but realised that no-one was offering this ‘virtual’ service here in the UK, so, after 12 months of research and setting up systems and support services in all the sectors that an ad agency needs, we launched The Drew Agency in October 2009.

It is still early days and we’re not on the same level as the likes of Ogilvy that we used to work for but interest is growing. As you know it’s a sound business platform that offers clients the best that the industry can offer but without the overheads and debilitating contracts associated with large advertising agencies of yester-year.

It would be interesting to compare notes and generally have a chat regarding virtual advertising, so please feel free to get in touch. We look forward to hearing from you in the near future.

Kind Regards
Andrew Short
Founder & Creative Director
The Drew Agency Ltd

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