A client sent me this funny video, which was a nice way to start the day. But more than that, it made me think about the current state of TV advertising.
Clients have asked me many times recently, “Is traditional media dying? Will social media and the internet cause a steady decline in traditional advertising mediums until they are obsolete?”
I seriously doubt it. At least not in the near future.
Yes, the internet and social media have changed the way we, as consumers, behave. And I do believe that traditional newsprint media is hurting because consumers are looking more and more to the internet for their news.
BUT, I do still strongly believe that today’s consumers are continuing to enjoy traditional media for their entertainment. At the end of the day, once the kids are in bed, there is nothing like turning on the TV to catch the latest prime time drama or unwind as you find out which Desperate Housewife had her child switched at birth without her knowledge. And when I get a pedicure, I have yet to see a person there with their laptop or iPad surfing the net. No, we are all enjoying the pleasure of flipping through trashy magazines.
That said, although I admit to being a DVR junkie (yes, even though I AM in advertising, I do still race through the commercials. Although I do stop and rewind more frequently than most to watch commercials that look interesting!), I do watch live TV occasionally and know that there is still plenty of live TV being consumed. And although there are clients out there who don’t have the funding to afford TV advertising, when you do have it in your budget, there is not much that is as compelling as a good old fashioned television commercial.
Watch this video and see if you agree!
by Tracy Marlowe