Trish McCabe
Trish calls the Texas Hill Country home. Because of her unique ability to design, write and strategically think–unusual characteristics in one creative professional–she has been called a “renaissance woman” by colleagues in the field of advertising. With over 18 years of industry experience, Trish is not afraid to get her hands dirty when getting to know a new client. From initial strategy work to print production, she sees the “big picture” and keeps it pinned up in her brain during the entire creative process.
Trish has won several industry awards for her creative work, but would rather tout the client success it generated. And although she credits great results to proper strategic thinking, her passion remains in the art of design and concepting the creative. She has worked on every size client from small mom-and-pops, not-profit organizations and mid-large companies.
Having opportunities in the past to manage at larger agencies, she prefers the collaboration and speed in which she can work with clients on a direct basis. She founded Creative Noggin on the premise that what really matters in great marketing is the smart thinking behind it — not the square footage of an office or the number of agency personnel around the conference room table.
Trish is often seen, with her camera in hand, around her town of Fredericksburg, Texas, with her husband Steve Rawls and their two boys AJ and Hank. Trish is very active in the Fredericksburg community and does what she can to support her children’s school.
Tracy Marlowe
Tracy is a long time San Antonio resident who is passionate about creating an emotional experience for customers and stakeholders to deeply instill a strong relationship with her clients’ brands. She is very adept at identifying brand strengths and weaknesses, unearthing opportunities for brand growth and building a solid platform for the advanced development of brand identity.
Tracy heads up business development and project management at Creative Noggin as well as leading the research, branding and strategic planning for clients. Her dynamic sense of marketing intuition combined with over 12 years of expertise marketing successful brands assure that your project will run smoothly, timely, on-budget with a successful outcome.
Tracy comes to Creative Noggin with a vast array of agency experience, including working as VP of Marketing and Account Services supervising accounts such as Exxon Mobile and the U.S. Air Force. She has worked with clients large and small and helped to translate their visions into bottom line results. Her clients look to her for advice on annual brand planning as well as how to address unique obstacles in their marketing planning and execution.
Tracy lives in the heart of San Antonio, Texas, with her husband Mike and their daughter Maya. When she’s not building brands and business for her clients she is cooking great meals for her family, remodeling their older home, reading books to her daughter or just enjoying the great outdoors.
Isabel North
Born and raised in San Antonio, Isabel is willing to tackle any marketing or advertising challenge head on. Her analytical, strategic and organizational skills coupled with her attention to detail allow her to service her accounts by learning the client’s business from the inside out so she develops a true understanding and marketing partnership.
A graduate of The University of Texas at San Antonio with a BBA in Marketing and The University of the Incarnate Word with an MBA, Isabel is a strategic marketing professional with over 10 years experience in marketing and strategic business planning.
Isabel began her career at Clarke American, where as Marketing Manager, she was responsible for developing and implementing key marketing strategies and promotional campaigns for some of the company’s largest financial institutions and was instrumental in defining, developing and managing Clarke American’s brand for the direct marketing business unit. She was also instrumental in taking new products and service to market, which required strategic thinking, business plan development, and working with various processes to execute through multiple channels.
Isabel then decided to enter the fast paced world of Advertising where she served as an Account Director at Guerra DeBerry Coody and supervised accounts such as Procter & Gamble and Hybridmom.com. She has worked on accounts with varying business challenges from start-ups to large national brands and has played an integral role in identifying innovative solutions to those challenges.
Isabel lives in the bustling San Antonio community of Stone Oak with her husband Travis and daughter Elisabeth. When Isabel is not thinking about her client’s marketing needs, she enjoys spending time with her family and volunteering for non-profit organizations such as The Leukemia & Lymphoma Society. She and her husband are also avid runners and regularly train for marathons and half-marathons such as the Nike Women’s Marathon in San Francisco, CA and the Mayor’s Midnight Sun Run in Anchorage, AK.
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