Cameron-Brooks JMO Featured in “Fortune” Magazine

19 03 2010

Our client Cameron-Brooks recently had a wonderful article featured in Fortune magazine that discussed the benefits of hiring Junior Military Officers (JMOs).  Great read!





An Example of Social Media at its Best!

6 01 2010

We worked closely with a client of ours, military-to-corporate recruiter Cameron-Brooks, on setting up their new blog to help them tell their story to the Junior Military Officers that they serve.  We knew that, with their long track record and success in the JMO recruiting industry,there were competitors out there who continually downplayed their capabilities and/or negated some of their claims.  We saw the blog as an opportunity to set the record straight and illustrate just how much Cameron-Brooks cares for the individuals and companies they service. 

When we first brought the idea of blogging to them, they weren’t 100% sure, but have since seen what a strong tool it can be to really connect with their market and create an incredible dialogue that can’t be attained with just a website. 

Like many of our clients to whom we recommend social media, they were worried about the idea that “someone might say something bad.”  We explained that, yes, someone might say something bad.  But that, if they’ll say something bad directly to you in social media, then they are most likely going to say something bad elsewhere anyway.  You might as well give them a platform to express their concerns so that you might address them.

They have since had a few occurrences of someone “saying something bad” and have always handled it with aplomb and turned the situation around so well that it, in turn, just continued to elevate the aura of their company.  Another such occurence just recently took place and I couldn’t help myself but want to applaud right here alone in my office.

I wanted to share it with you.  Please scroll down in the comments on this page and see the question in regards to the Cameron-Brooks length of time in business and the answer by co-owner Rene Brooks.  I think it is an example of social media at its best!





Cameron-Brooks is the best military recruiting agency EVER!

20 03 2009

cblogoc-small2Okay, so maybe I’m a little partial to Cameron-Brooks because they are my client.  A former colleague used to tease me because I always “drank my clients’ Kool-Aid” and I was always more than happy to stand up on my soap box and sing their praises.  But I find that one of the largest benefits to owning my own company is being able to be selective about who I work with.  I won’t sell something I don’t believe in.  And I won’t work with somebody I don’t like.  Life is just way too short for that.

And who would you rather have working on your behalf to promote your company?  Someone who is doing so because they really like you and believe in what you’re selling?  Or someone who is just doing it because it’s their job?

I think you know the answer!

Anyway, back to Cameron-Brooks.  They’re not a large company.  They’re family owned and operated and they are located in the Texas Hill Country, because they love it there and since they can do their work from anywhere, why not do it somewhere that you love?!

But the thing that gets me all a-twitter about Cameron-Brooks is that I don’t think I have ever met a company where the people who work there are so passionate about the work that they are doing.  I have actually interviewed about half of the people in the company, from the top all the way down, and every single person I spoke with there is so incredibly invested in the job that they do everyday. 

What the company does, just so you know, is they work with officers who are considering transitioning from the military to the business world.   They help them to figure out whether or not it’s a good move for them, the things they need to consider, let them know what options they have.  And then, if together they determine that a career in Corporate America would be a good fit, they work with them to prepare for the transition, and then they match them up with the companies who will best help them to obtain their personal and professional goals, including many of America’s top companies. 

The crazy thing is that there are other recruiting firms out there who work solely on commission.  They talk a good talk, but truthfully, their sole pupose is to get that officer to leave the military and then to find some job that they can place them in.  They are looking out for their OWN interest rather than that of the officer.  Because they just want to make the placement and earn the commission. 

Cameron-Brooks, on the otherhand, honestly cares about helping officers to make the best decision for themselves and their family.  First off, many of the Cameron-Brooks‘ employees are former officers themselves, so they have a strong respect and understanding of the military.  So they would NEVER even consider influencing someone to leave the military when staying in may be a better option for them.  I think that’s so stellar. 

Second, they take the time to really, personally, get to know the officers.  They find out what is important to them.  What makes them tick.  What will make them happy in the long run as well as what would be in the best interest of their families.  They care.  Seriously.  I know that every company you’ve ever met says that same thing.  But these people actually do!  It’s really amazing.

Then, they will do whatever it takes to get that officer totally prepared to kick butt at their interviews and to find that officer the best possible companies with whom to interview.  I’ve seen them in action, calling companies and telling them about awesome candidates that they have and getting them all revved up to meet them. 

And they even help the candidates AFTER they have placed them.  At any time, their alumni can call them up and ask for career advice, how to negotiate for a raise, how to interview for a promotion, etc.  They truly value the relationships that they have with everyone they touch.  Whether they choose to go with Cameron-Brooks or not.

There are also several other recruiting firms out there who have basically copied the Cameron-Brooks model.  You can look at their websites and they have basically copied and pasted the verbiage almost verbatim.  I guess that’s a big compliment to Cameron-Brooks, but still its annoying to me when I see that these companies have only 1-3 years of experience compared to Cameron-Brooks‘ 40+ years.  So I hardly believe that they have firm ground upon which to make their claims.

I think the most telling thing of all about Cameron-Brooks is their staff.  They have the most professional, friendly, intelligent and incredible staff that I’ve ever met.  And these people never leave!  They have NO turnover at their company.  That tells me that they know what they’re doing–finding people careers that truly fit them and that they’ll enjoy for the life of their career!  To me, nothing is more telling than that. 

Okay, I’ll get off of my soap box now.  I just really love this client (as if you can’t tell) and really love working with them.  They give me the warm fuzzies everytime I have an interaction with them, which is great! 

Oh, and if you’re a JMO reading this, call this company!  I promise, you’ll be glad you did.

And to anyone else out there who owns or runs a company, you could seriously learn from Cameron-Brooks

First, believe in what you’re doing.  You won’t be successful if you don’t.  Hire people who share that passion.  Again, it’s key to your success.  And make certain that the people you serve, whether selling them a procuct or servicing them, know that you have this passion.  Even your vendors!  Anyone your company touches.  Because down the line, they’ll be your strongest advocate.

Okay, my rant is over!  Any thoughts?

by Tracy Marlowe





Cameron-Brooks’ new Facebook Page

5 02 2009

One of our favorite clients, Cameron-Brooks, has just launched a new business page on Facebook.  We developed this page for them to help them to better connect with their market, the Junior Military Officer looking to transition to Corporate America.  Cameron-Brooks has truly embraced social marketing and understands the power of reaching out to your prospects and customers in a medium that they are comfortable communicating within.  We salute them for diving into the social media pool headfirst with confidence!  And we look forward to helping guide them as they continue to navigate this realm.

by Tracy Marlowe








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