Creative Noggin, VMFoundry and Fredericksburg Convention and Visitor Bureau Launch New Website

10 08 2011

Fredericksburg Convention and Visitor BureauWe’ve joked about handing out cigars after this project! Few projects require the stamina and scope to make you feel like a proud mom when it’s all done.  After an amazing team effort by VMFoundry in Austin, the Fredericksburg Convention and Visitor Bureau and Creative Noggin, we are proud to announce the launch of the Fredericksburg CVB’s new website, a project we knew was coming the moment we landed the business two years ago.

For a year, we were chomping at the bit to get it started since we’d anticipated what an opportunity it would be for them to build their visitor base and expand their social media reach. And now, they have the most comprehensive, current and informative content on Fredericksburg, Texas than any other site on the Internet.

The really great thing about the Fredericksburg CVB site is that because they are funded by hotel/motel tax, they serve EVERYONE. Which means, they don’t just feature B&B’s, restaurants or retail shops that PAY to be on there. They list EVERY lodging property, restaurant, retail store and attraction. And because they rely on visitors coming here, their information is current-updated daily by a staff of “in-the-know” Fredericksburg professionals! They truly are THE official resource for Fredericksburg info.

The website includes these great features:

1. Lodging  — Find the perfect accommodation for you. You can search using a myriad of parameters like “jacuzzi tub”, “pet friendly” “price range” and others. And every listing will take you directly to the site where you can book it!

2. Restaurants — See EVERY restaurant available. (And let me tell you, as a resident of Fredericksburg, there’s some really great food here.) Again, you can search by type, price range, etc. Lots of options.

3. Shopping — If you’ve ever been to Fredericksburg, you know shopping is one of the favorite pastimes. Go to the shopping section and you can browse through the list of retail stores (Did I say EVERY retail store?) Yes, and you can even search for certain categories such as “clothing”, “home decor” and others. Sweet!

4. Attractions — This is really where you begin to see that  you just CAN’T do Fredericksburg in a day trip anymore. (Yeah, I know, they’re funded by hotel/motel tax so they want you to spend the night, but just go check out the attractions and tell me if you can do it in a day.)

5. Plan your trip — there’s even a section that lays it all out for you….3, 5 and 7 day itineraries. Along with maps and listings of all the city services you’d possibly need.

6. History— One of my favorite sections. See how Fredericksburg came to be.

7. Music and Entertainment calendars!!!! This is awesome and something even alot of the locals will end up book marking. There is so much  going on in Fredericksburg now. Music, live theater, festivals, art exhibits. And it’s all on a calendar that you can select to JUST show the categories you’re interested in.

8. Wine app — Wine is BIG here. And if it’s big for you, right on the homepage you’ll want to check out the FBG wine app.

So check it out and let us know what you think. Better yet, get yourself out to Fredericksburg and experience some of its German Heritage and Texan Hospitality!

www.VisitFredericksburgTX.com

PS —Mobile site coming soon!

By Trish Rawls





San Antonio Ad Agency Creative Noggin Launches Cotton Gin Village Website

16 03 2010

Whew. Boy have we been busy! But as promised from an earlier post, we have finally launched the new website for the Cotton Gin Village and Cabernet Grill Restaurant—and I want to tell everyone about it.

First of all, if you’ve never been to Fredericksburg, then you need to plan a trip….NOW. If you have been to Fredericksburg before, then you need to plan another trip….NOW…and be sure to stay at the Cotton Gin Village and eat at least one meal at the Cabernet Grill restaurant.

This place has got to be towards the top of my list of “clients whose product I would like to support on a daily basis.” In a nutshell, it’s a cool B&B complex of elegant rustic cabins and a first class restaurant. The cabins themselves are reminiscent of a time when cell phones and computers didn’t exist. (Hmmmm….maybe that’s why I’m drawn.) And although rustic, they are elegantly simple, clean, cozy and private.

We had the pleasure of photographing several of them and it made me want to just spend a whole week in one, even though I live only a couple of miles away.

The cabins are spaced out around a center courtyard. Although the footprint of the establishment is masked by a lush courtyard and ample space between each cabin. And to top it off, the whole place is surrounded by a cedar and stone wall. It really feels like you’re in a whole different world.

On the other side of “the wall” they have a great big house called “1Big House” that is great for girls weekends, family get-togethers. It’s a two story house that’s got all the modern conveniences with a huge kitchen, two story stone fireplace, big yard with fire pit area and more.

Tucked just inside the entrance of the Cotton Gin Village is the restaurant. And well, you’ll just need to check out the photos on the website to start making your mouth water. The Cabernet Grill has a great lunch buffet and the dinner menu is to-die-for. We spent some time shooting the incredible dishes and were “forced” to eat them. So, needless to say, I’ve been trying to think of reasons we need to shoot more!

If you like Texas wine, you’ll love this—they have the largest Texas Wine list just about anywhere serving wines from vineyards around the state of Texas. But not only do they serve it, their waitstaff is trained to know what wine will pair well with your menu selection. Seriously!

But rest assured. There are no wine snobs at this place. Just meet the Owner and Executive Chef, Ross Burtwell and you’ll understand why. As they say in the corporate world, the culture of a company is the “mirror” of the owner’s attitude, the is no different. A true gentleman and as humble as they come, Mr. Burtwell’s goal is to create a lasting impression and a wonderful experience for all of his guests —whether they’re in a cabin or in a seat in the restaurant.

So if you’re looking for a great place to stay or a great place to eat in Fredericksburg, Texas, take a gander – then pass it on to friends.

Oh – and by the way, we’ve heard through the grapevine that the Wildflowers are going to be GREAT this year!

Cabernet Grill —Texas Wine Country Restaurant
Cotton Gin Village — Rustic & Romantic Lodging
1 Big House — Great Lodging for groups

by Trish McCabe Rawls





San Antonio Advertising Agency Bags the Fredericksburg CVB Account!

1 12 2009

We are so proud that Creative Noggin went toe-to-toe with fifteen other full service advertising agencies–some in San Antonio as well as others in Austin and Dallas–and ended up with the prize…the two-year contract as agency of record for the Fredericksburg Convention and Visitor Bureau. 

Throughout the RFP process, we truly enjoyed meeting with the client and digging our teeth into doing some speculative creative work (sample ad designs, for you non-agency folks out there!)–a great chance for us to flex our creative muscles and show why we would be a great fit for them. 

After being short listed and then presenting against the other four finalists, Creative Noggin was notified that we were selected!  It is definitely one of Trish and I’s proudest wins so far.  And the best part is that we love the client and have enjoyed working with them over the past couple of months. 

We’re looking forward to a long and fruitful relationship…and helping them get as many visitor as possible to Fredericksburg, TX!





Fredericksburg National Museum of the Pacific War Grand Opening

24 11 2009

One of our newest clients, the city of Fredericksburg Convention and Visitor Bureau, is working hard to get the word out about the grand opening of an incredible new $15 million expansion to their National Museum of the Pacific War.  A great source of pride to the city and a strong draw for those with interest in military history, few realize that the little town in the Texas Hill Country is home to a National Museum of this caliber.

The Grand Opening on Monday, December 7th, will have an impressive list of dignitaries.  If you have a chance to attend, you shouldn’t miss it.  Details are below.  Please help us spread the word by becoming a fan on Facebook!

President George H.W. Bush, Governor Rick Perry, Senator Kay Bailey Hutchison, and General James T. Conway, USMC, Marine Corps Commandant, will be honored guests at the grand opening on Monday, December 7 (Pearl Harbor Day) of the expanded George H.W. Bush Gallery of the National Museum of the Pacific War, located at 311 East Austin Street in Fredericksburg, Texas.  Events begin at 9:30 a.m. with a precision parachute jump by the Golden Knights, the U.S. Army Parachute Team; immediately followed by a ribbon cutting ceremony. The conclusion of the ceremony will be marked by a flyover of World War II aircraft and with a performance of the U.S. Marine Drum and Bugle Corps.

From noon to 9:00 p.m. the public will be invited to take free timed tours of the new $15.3 million, 33,000-square-foot gallery.  For a complete schedule of weekend activities in Fredericksburg relating to the grand opening of the gallery or to request times tour tickets for December 7, visit www.nationalmuseumpacificwar.org .

The National Museum of the Pacific War is a project of the Admiral Nimitz Foundation and the Texas Historical Commission.





Not your Grandma’s B&B in Fredericksburg, Texas!

23 10 2009

Tracy and I have made a point to only work on accounts we truly believe in, so hearing us tout our clients’ products or services is not unusual, but this particular client’s product I just have to tell you about.

This place is called The Cotton Gin Village and Cabernet Grill. It’s located in Fredericksburg, Texas and is one of the most unique places in this quaint town that is the jewel of the Hill Country. By pure definition, the Cotton Gin Village and Cabernet Grill is a complex of 7 rustic but elegant log framed cabins that sit around a circular courtyard with an equally atmospheric and delicious restaurant nestled right in there with it.

One of 7 Cabins at Cotton Gin Village in Fredericksburg

One of 7 Cabins at Cotton Gin Village in Fredericksburg

The property is surrounded by walls made of stone and and those cool vertical cedar branches. Covered in ivy, the walls practically melt into the lush surroundings of tall trees and beautiful flowers. In the middle of the courtyard is a large rock formation with several waterfalls spilling into a moat-like koi pond complete with picturesque lily pads and cattails.

As most of you know, I live in Fredericksburg, so I have passed by this place many times, but since I live here, I’ve never had the need to be a GUEST at a B&B. But this past week, as I spent most of my days shooting some fresh photography for our Cotton Gin marketing projects, I found myself so enamored with the charm of the place, I had myself convinced that it made financial sense to pay a babysitter to spend the night with our kids only to be a couple miles from home. (Look at the money we’d save on gas not driving somewhere else!) Anyway, I digress.

Amazing cuisine at The Cabernet Grill

Amazing cuisine at The Cabernet Grill

Monday’s shoot started with of a portrait of the owner and Executive Chef, Ross Burtwell. A humble and gentle man himself, he certainly sets the tone for the personality of the establishment. I can tell he and his wife work very hard and want to make every customer experience a memorable one.

Then we moved on to shooting some of the food. Let’s see, there was Sesame Fried Jumbo Shrimp, Texas Mixed Grill with Bandera Quail, Angus Beef Cap Steak and Smoked Pork Tenderloin. Then “Texas Tarragon” Shrimp Scampi Sauté. And a ribeye steak. All this followed by Triple Chocolate Mousse Cake, Grande “Cabernet Grill” Cheescake, “Chicken Fried” Pecan Pie and Warm German’s Chocolate Bread Pudding. Although I did wear my “stretchy pants” that day, we couldn’t eat it all. But what we did sample was simply amazing!

Beautiful interiors at the Cotton Gin Village Cabins

Beautiful interiors at the Cotton Gin Village Cabins

The next day we spent shooting interiors of the cabins — each one with its own wood burning fireplace I might add. Huge rustic log beds with hand-stitched quilts. Leather sofas, jacuzzi tubs, front porches with rockers. And CLEAN! Adorned throughout the cabins were empty wine bottles signed and dated by guests as permanent testimonies. And then, of course, we just HAD to photograph the breakfast goodies that get delivered to each B&B guest. Homemade granola, chocolate chip muffins, cinnamon scones, cinnamon rolls. As luck would have it, Ross told us to take all that home with us. After a polite (but totally insincere) refusal, I wrapped them in a towel and dashed them to the van quickly before my guilty conscience got the better of me. It seemed a shame to let something that good go to waste.

The next day we shot in the restaurant. The Cabernet Grill matches the cabins in its rustic charm and relaxing aura. It’s comfortable, yet elegant. There is an upstairs room that is divided into two parts. One area is quiet and romantic with a fireplace and low ceilings. Perfect for that romantic evening out or private party. The other area is more open; tall ceilings with a ginormous longhorn head made out of metal and overlooks the lower level.  If you’re into wine, The Cabernet Grill boasts the largest Texas Wine list and they pair it with their dishes—perfectly! The wait staff is educated on the numerous Texas wines and they even take “field trips” to the wineries to become more educated for the customers. (I wonder if they’re hiring.)

Our last shot was at the “1 Big House.” There is a big main house that they also rent out to large parties or groups. It’s perfect for girls weekends or family reunions. It’s got a massive wrap around porch, two story fireplace, large kitchen and dining room table, loft area, fire pit, horseshoes…and so much. I’m wondering if I could just move in.

So if you’re headed to Fredericksburg anytime soon, check out http://www.cottonginlodging.com (We have NOT redone his website yet, but we’ll repost when we have it done.) And tell them that Creative Noggin sent you. You won’t be disappointed.

By Trish McCabe Rawls








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